![]() ![]() This is a good option if you want to get more specific with who sees your post or you want to target people who are different from your current followers. If you don’t want to leave your post’s fate solely in the hands of Instagram, you can choose to create your own audience. The automatic option is a great way to increase your audience by getting in front of people who have a higher chance of liking your brand. This means Instagram will serve your boosted post to people who are similar to your current followers. The first option is to choose an automatic audience. Instagram provides a couple options for you to choose from. Once you’ve determined what the goal of your boosted post is, it’s time to define the audience you want the content to reach. What do you want people to do when they see this boosted post? What results do you want the post to achieve? Next, you’ll walk through the steps of boosting an Instagram post through the app. This option is available underneath every Instagram post you publish. Once you’re ready to boost a post, you can tap the blue button - as shown in the black box at the bottom right corner of the image below. This way, once your post is served to a new audience, they’ll be more inclined to give your brand a follow or take whatever action you’re prompting. Your boosted post should reflect your brand and the action you want people to take. To increase the chances of your boosted post grabbing the attention of new users, it’s always a good idea to boost a post that’s high quality or has already performed well. For marketers who are managing a brand’s Instagram, this shouldn’t be an issue. ![]() This ensures that you can measure the post’s performance later on, whether natively through Instagram Insights or with another analytics tool. To boost a post on Instagram, you need to have a business or professional account. Boosting an Instagram post helps amplify its reach.Īnother difference between the two is that while you can customize your boosted post’s targeting efforts a bit, you don’t have as many customization options as you do when you create a full ad.Įven so, boosted posts are a great way to give your content a lift in engagement without putting in extra work to create new ad content. If you see an ad for a brand and then visit their Instagram page, you won’t see that ad among the other posts on its grid.Ī boosted post, on the other hand, is an Instagram post that’s already been published that you can then boost to an audience by putting money behind it. ![]() ![]() Paid Ads on Instagramīoosted posts are different from paid ads in a couple of ways.įirst, an ad is created with the sole purpose of being an ad. If you’re ready to put some of your marketing ad spend behind your Instagram content, here’s how to boost and measure a post on Instagram. And boosted posts are a form of advertising that are typically easier to execute than a full-blown ad - and are just as effective at reaching new users.Ī lot of time and creative resources go into creating ad content, but boosting a post on Instagram is a great way to get more value out of organic content that you already created in just a few steps. If you want to boost your ad spend on social media, Instagram is typically the most effective platform, especially for B2C brands. Thinking of giving your Instagram posts a boost? ![]()
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